Palm Tree Properties Scales Operations with the Help of CheckMy Resident

Palm Tree Properties has established itself as a premier property management company serving the San Diego, California real estate market. What began as a personal venture to manage the founders’ own real estate portfolio has since evolved into a top-choice property management firm for local landlords.

And as the company has continued to scale, the team started turning its focus to automating repetitive tasks– particularly managing their renters insurance requirements. “Tracking renters insurance was becoming a huge pain,” says Vice President Max Reynolds. “Both with just verifying that the policy was correct, as well as tracking them to make sure they’re staying active and adequate.”

The opportunity to automate their insurance verification and monitoring process, along with the benefit of automated remediation to fix problems when they arise and embedded insurance solutions, led Palm Tree to CheckMy Resident.

The Manual Process of Verifying Renters Insurance

Before implementing CheckMy Resident, Palm Tree Properties managed insurance verification through a manual process that involved several critical steps– and was found to be lacking coverage in key spots.

First, they would receive a tenant’s insurance policy, then carefully review the entire document to determine if it met their specific requirements. When a policy proved inadequate, they would send it back to the tenant, who would then need to contact their insurance provider to make necessary modifications. The updated documentation would be resubmitted, often requiring multiple rounds of revisions and further extending the verification timeline.

This cycle was not only inefficient but also prone to errors and delays. Reynolds noted that the process of ensuring proper insurance coverage was becoming increasingly complicated and resource-intensive for their lean team.

The Strategy: Playing to Your Strengths

Behind Palm Tree Properties is a team of real estate veterans, with over 25 years of industry experience under their belts. But their specialty is property management– not insurance.

That was part of the reason this task was becoming so time-consuming. “I’m not in the insurance game,” says Reynolds. “Every policy looks different, and having to go through it and read it and make sure [everything matches up]– it’s just a lot of man hours.”

But the reality is that insurance verification is just one small aspect of residential rentals. The company offers a wide variety of services, including marketing, tenant screening, rent collection, bill payment, and more.

With the breadth of tasks that this organization tackles, it wouldn’t even be practical to dedicate significant resources to insurance knowledge and training in-house. Instead, they needed to find a way to solve this issue so they could focus on what they do best.

The Solution: Automation with CheckMy Resident

Recognizing the need for a dedicated insurance verification solution, Palm Tree Properties partnered with CheckMy Resident. Almost immediately, the team saw a major transformation. The new system provided instant policy status verification and a centralized portal for tracking insurance compliance over time. It even offered an embedded option for residents to purchase a policy on the spot, streamlining the consumer experience at every step.

“The fact that we can just log into the portal, look and see if it says active and adequate at a glance is very attractive,” Reynolds explains.

He estimates that this change saves them about 10 minutes per policy– translating to a 10x reduction in the verification process time. Perhaps most importantly, the team could now redirect their efforts towards high-value property management tasks instead of getting bogged down in administrative paperwork.

Streamlining Back-Office Tasks to Fuel Growth

By adopting CheckMy Resident’s automated solution, Palm Tree Properties shifted from spending hours a week performing insurance checks to spending minutes simply overseeing them. Taking this administrative burden off their plate enabled them to dedicate more time and resources to their core competency: exceptional property management.